UA in China
But the market has not yet matured to allow sufficient space for professional, subdivision of brand, this brand of mass risks facing Congress in March. "Chinese consumer attitudes have not evolved to more stage to focus on the product itself. "Said one local sporting goods manufacturer Insider magazine, relying on the strength of strong distributors might develop.
"We have no plans to open 100 stores in the coming year. "Plank said that himself on the opening of the Chinese market was not impatient. Corresponding to this, UA will target consumer group for young people between 12 and 25 years, that is, after the 10 most major consumer groups in society. "How can we let consumers through the other sports brand stores want to, I do not need that, I need UA? If we do not understand this, should not blindly open. ”
UA Ma Jinyao, General Manager for China told Sinorama, Grand sales growth when compared with six months ago, opened first shop at 300%. Insiders disclosed that the less than 30 square metres of shops now monthly sales of about 300,000 yuan, efficiency is higher than the industry average.
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In 2012, the UA will depart again in Shanghai and Beijing from 3 to 5 stores. And similar to the criteria for the selection of the first store, UA store is selected in the important cities in the early days of commercial landmark building, to reach consumers directly. After becoming a major brand in Shanghai and Beijing, UA plan first to the North of the city, such as Harbin, subsequently covering major second-tier cities in China. Based in the United States the success path, sponsored athletes and fitness coach is one of the UA's main means of promotion. "We have contacted many local players, who is the best endorsement of UA in China. "Ma Jinyao said.
